How To Create Content Plan To Drive Instagram Traffic


Start your free 14-day trial of Shopify—no credit card required. This lets you map out in advance what will be posted when so you can not only plan your content accordingly, but make sure your different post types are all mixed up for best results. Video tutorials have the distinct advantage of being immediately valuable and actionable to your target audience.

A decade ago, Instagram was a place for young adults to hop on and share heavily-filtered images with their friends and family. Since that time, Instagram has grown to be a truly massive marketing platform, boasting people and businesses from all walks of life. Small boutiques can use Instagram, as can billion-dollar companies and influencers, and regardless of their size, they are able to interact with and directly reach their customer bases.

This will save you time and make creating your content a snap. Instagram can be used for plenty of stuff, including fun, marketing, information, and so on. You don’t have to be limited in your search for creative ideas as long as you let your imagination run free. Eventually, ideas will be flowing easily to you and you will see your engagement grow by using the right content for Instagram. If you want something you can never go wrong with, you should consider posting pictures of the beach. Ocean images, in particular, are pretty popular, so, good content for Instagram.

There are built-in Instagram tools you can use—and other third-party tools are available, too. With some research, you can determine the right tool, or mix of tools to understand the best time to post on Instagram, while measuring and managing your Instagram outreach efforts. Read more about buy Instagram Followers here. Instagram’s algorithm also evaluates the engagement of each post when determining whether to present it to your audiences. If you know the best time to post on Instagram, you can help foster engagement and help each Instagram post reach all your audience segments.

One post has a short caption, while the other specifically directs you to the caption for a longer explanation. Of course, not every caption needs to read like a blog post. Some photos pair nicely with a short, quippy caption with a couple of emojis, while others might benefit from something longer and more reflective. When it comes to hashtags on Instagram, don’t tread sparingly.

Your Instagram content should either entertain, educate, inspire or convince, depending on the stage in your buyer journey. Think of colours, filters and fonts you are going to use to make your content always look on brand. You can also upload custom audiences of people you have existing relationships with, and use these to create lookalike audiences. This extends your reach while also giving the influencer exposure to a new audience. You can create highlight albums to preserve your top Stories content, so it doesn’t disappear after 24 hours.

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